John Mitchell is now a major player in the sash window industry in Wallasey, thanks to the intervention of Socialable. The company had problems generating valuable leads before they engaged Socialable. To grow and remain sustainable, they needed to generate leads in a cost-effective manner. Part of their problem was that their cost per lead was high and their conversion was low.
They initiated a campaign they hoped would help them achieve targeted organic leads, but their competitors remained ahead. They ranked low on search engine result pages and agreed to make quick strategic changes. They got leads from a different target market. There was no doubt that John Mitchell had a strong online presence, but their visitors were just not taking any steps to engage with their company.
Upon consulting with John Mitchell, Socialable decided to carry out a forensic analysis of its online promotion from the scratch. We also took our time and studied the buyer persona of John Mitchell. Their online marketing techniques were analysed by our team.
Since John Mitchell already had a strong social media presence, we were able to “listen” and understand their customers using some of our social listening tools and analytics, coupled with the skills we have perfected over the years. Our lead generation approach has continuously been customer-focused since our inception in Wallasey. We take the time to learn about our client’s customers and understand their buyer persona. We have spent a significant amount of time and money perfecting this mix of creativity and analytics.
We applied this to John Mitchell’s marketing strategy to boost their business in Wallasey. It was also evident that John Mitchell’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to John Mitchell poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our carefully targeted approach spiked up John Mitchell conversion rates by 103% and reduced average costs per lead by 53%, improving engagement across relevant channels. Below are a few of them –
Sash Windows Wallasey Website Re-design
Our first task was to change the website design significantly. Our reports showed visitors coming to the homepage were not attracted by the call-to-action and the USP was not persuasive enough. We also embarked on creating a better landing page that would make the marketing focused and much more effective.
We created a guide and encouraged customers to watch a video that gave them tips on how to assess sash windows. By using keywords the our target customer would relate to and linking it with a call-to-action, we targeted the video at prospective customers searching for specific sash windows. We made an offer that was appealing to a large audience of our John Mitchell’s prospective customers.
John Mitchell’s Sash Windows Marketing Strategy
For Socialable, effective marketing does not have to be complicated. One of our major concern is doing our best towards understanding our prospective customers than most. Our decisions on behalf of John Mitchell were guided by this principle. We began by putting in place a marketing plan upon consulting with John Mitchell.
Our comprehensive marketing plan contained actions, including objectives and individuals responsible at each stage. An ultimate goal was tied to various campaigns, each with a unifying theme. We also checked the response. For example, the pay-per-click campaign aimed at potential customers in Wallasey was re-created by our digital team.
We created two different landing pages and then tested the traffic against them. Leads obtained from a new email campaign were continuously tracked and nurtured by our team. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make John Mitchell successful.
Optimizing for Search Engine Marketing
We carried out on-site and off-site search engine optimization on behalf of John Mitchell. Due to the dynamic nature of SEO, we constantly keep an eye on the SEO effort and respond to changes in trend. Our experience over the years of helping clients get to the first page of Google put us ahead of the game. We researched and found new long-tail keywords. We began targeting, and our links with high influencers put us in a position to create quality content they were delighted to share with their readers, gaining valuable backlinks while bringing a new stream of visitors.
John Mitchell Sash Window Branding Activity in Wallasey
We were always consulting with John Mitchell and making sure we stay true to the brand in all aspects. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Promoting Sash Windows for John Mitchell
We ran promotions across various platforms online, especially through paid search pay-per-click and social media pay-per-click with a limited budget, while we fine-tuned and optimized conversion. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Lead Generation for John Mitchell Sash Windows
Ever since we took over, the lead generation across multiple platforms online has been boosted. John Mitchell can now get very good referrals and highly-qualified leads in Wallasey apart from creating meaningful engagement on social media. Leads from organic traffic are also well-targeted and better-converting.
John Mitchell says its investment on marketing dollars have never given them better return. By using the longtail keywords from our research, John Mitchell has maintained a front page search position and an influx of valuable organic leads. We consistently implement the content strategy we created for John Mitchell by curating engaging and relevant content that positions John Mitchell as a popular player in the Sash window industry in Wallasey and bringing in leads due to its high ranking on Google result page. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
The bottom line is that our services helped John Mitchell to sell more sash windows at a fraction of the previous marketing cost, significantly boosting profitability. We have helped many companies like John Mitchell grow their bottom line substantially using our simplified yet thorough marketing strategies. The talent in our team and the experience have benefited a lot of companies. We can deliver meaningful leads that convert to sales for your business.
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