Our marketing team at Socialable has built the Martin Turner brand to notable standards in the sash window industry, West London. Prior to hiring Socialable, they had difficulty obtaining credible leads. The company needed to generate leads with cost-efficient methods to sustain growth. Part of their problem was that their cost per lead was high and their conversion was low.
The campaign they initiated to draw targeted organic leads in West London was unsuccessful, and their competition was winning. They were slipping down in search engine result pages and knew something needed to be done about it. They got leads from a different target market. Martin Turner’s strong online presence failed to produce significant engagement amongst its audience in West London.
Socialable’s first step, when consulted by Martin Turner to improve their leads generation, was to perform a comprehensive online promotion audit. Our team also did a survey of the typical Martin Turner buyer persona. We re-evaluated their digital marketing campaign.
We used a combination of our experience and effective social listening tools to determine what their clients were saying online, because Martin Turner already had a strong social media presence. From the day we started our lead generation services in West London, our approach has always been focused on the customers. We take the time to learn about our client’s customers and understand their buyer persona. It is a combination of creativity and analytics plus years of investment in continuous testing.
That is what we did for Martin Turner to help it become a major player in West London. It was also evident that Martin Turner’s audience had changed over time in demography and preferences, but they hadn’t enhanced their website and email marketing strategy to suit the transition. Due to Martin Turner poor engagement strategies, their competitors were able to stay ahead with better online campaigns and communication strategies. Our input improved engagement significantly on all channels, reduced average cost of acquiring lead by almost 53% and improved Martin Turner’s conversion by 103%. We developed the following channels for Martin Turner –
Our first step was a complete redesign of the website. Our analysis revealed that most of the visitors landed on the homepage but the current USP and call-to-actions were not as persuasive as it should be and not as well-positioned. In order to make the marketing much more effective and focused, we also decided to create a stronger landing page.
For tips on how customers could identify quality sash windows, we made a demo video and placed it on the website. We linked this video with a campaign that targeted prospective clients who were interested in sash windows and we used words that were interesting to the client demographic. The video we made generated engagement among a significant percentage of Martin Turner audience.
Sash Windows Marketing outline for Martin Turner
Effective marketing does not have to be complicated for Sociable. What we do is to ensure that we clearly understand our target customers more than other marketers. We used the same principles to guide our intervention. After consulting with Martin Turner, we started by building a marketing plan.
The plan chronicled all we wanted to do and how we will do it, with milestones and measurable outcomes. We put in place every single plan towards the defining goal, each complementing the other. We also checked the response. For instance, we re-designed the pay-per-click campaign that targeted prospects in West London.
Then we used two different landing pages A/B to test the incoming traffic from the PPC campaign. In addition, we came up with an email campaign with which we consistently nurtured and educated the leads. Socialable uses a unique approach to marketing, and these are just little illustrations of how the process works and what we do to make Martin Turner successful.
Search Engine Optimisation Tweaks
We carried out on-site and off-site search engine optimization on behalf of Martin Turner. We consistently supervise the SEO effort and respond to trending changes due to the dynamic nature of SEO. Over the years, we have helped our clients maintain the first page position on Google and it has grown our reputation. Our constant keyword research as produced valuable long-tail keywords for us. We started targeting, and our relationships with top influencers allowed us to create quality content they were happy to share with their audience, bringing a new stream of visitors and gaining valuable backlinks.
Branding Martin Turner’s Sash Window Company in West London
We made sure we stayed true to the brand in all aspects as we always consulted with Martin Turner. The brand voice and image were consistent in all marketing resources, and their business had a wide reach across its audience.
Martin Turner’s Sash Window Promotion
Using a controlled budget approach, we organized effective promotional campaigns across various platforms which included paid search marketing, social media outreach and conversion optimization. We finally started generating valuable leads and converting those leads within favorable cost margins which we amplified by extending promotions to other channels. The landing page we designed was bringing in 73% more leads while lead-to-sales conversion increased by 110%.
Sash Window Lead Generation For Martin Turner
Since we started managing their account, Martin Turner has recorded tremendous success in lead generation from different platforms. Martin Turner can now get very good referrals and highly-qualified leads in West London apart from creating meaningful engagement on social media. Leads from organic traffic are also well-targeted and better-converting.
Martin Turner claims they have never received a better return on its marketing money. Martin Turner is already on the front page for some of the long tail keywords we targeted and has brought in qualified organic leads. Martin Turner believes it is in a leading position in the West London Sash window industry because of our content strategy which has continuously provided them with engaging material for attracting leads, and placing them top on Google SERP. We remain unwavering in our optimization strategy to stay in pace with an ever changing industry.
Our marketing efforts enabled Martin Turner generate significant profits by increasing the sale of its sash windows at lower costs per lead. Martin Turner is one of the many companies we have helped significantly boost profit through our simple but detailed and effective marketing campaigns. The talent in our team and the experience have benefited a lot of companies. We have the ability to help your company get best quality leads that converts.
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