Drainage Worcestershire, a drainage company in Worcestershire was keen to build up their local clientele in Worcestershire and nearby areas. To do this, they ran a targeted lead campaign with Socialable. While clear on its objectives, the company did not have the required skills and resources to conduct a well-organised lead generation drive within the set timeline.
Lead Generation Targets for Drainage Company at Worcestershire
- To generate more queries
- To have more people use their website.
- To increase their social media presence.
Socialable has an efficient and proven method of generating leads for drainage companies in Worcestershire, which made us an obvious choice. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. The aspects of our plan included SEO, Website Design, Digital Marketing, and Branding.
Design for Drainage Company Website in Worcestershire
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage Worcestershire’s website were suggested on the back of a careful study. A contemporary, mobile-friendly interface was created by our design team.
Drainage Worcestershire’s SEO strategy in Worcestershire
Our understanding of local SEO and its importance in allowing businesses to develop an online presence in their area was pivotal in our work. We therefore took the necessary steps to improve the search engine friendliness of https://drainageworcestershire.uk. A few of the steps that we took are explained below –
To gain an insight into the desired audience of Drainage Worcestershire in Worcestershire, we analysed the keywords they use.
An understanding was sought from the company about the questions asked by customers who have previously made enquiries over the phone. In general, there is a correlation between the questions customers ask and what they search for online.
The keywords that were already bringing internet users to Drainage Worcestershire’s website were also analysed. This gave us an understanding of the successful keywords, the semi-successful keywords, and the keywords which were non-functional.
Thirdly, we used keyword research tools at our disposal to find geo-targeted keywords that are in line with Drainage Worcestershire’s goal of generating new drainage related leads in Worcestershire.
When we analysed the Drainage Worcestershire website, we realised that a number of the pages could be found under different URL’s. We redirected URL’s where necessary and combined pages where possible. We removed or repaired all 403 Error pages.
Inclusion of geo-keywords within website content – Worcestershire, which Drainage Worcestershire was targeting for leads, already had well-known companies dominating the market. This meant that the team focused on targeting keywords that pointed to Worcestershire and towns and suburbs close by. This meant that the website received high ranking in specific searches, even if the number of searches wasn’t huge. Enhancing other on-site SEO elements – In order to achieve better search engine optimisation of the site, which would raise its ability to attract more leads, a service page was added and internal links used, along with the updating of metadata.
Enhancement of off-site SEO factors – Link building, a presence on Google Places and a presence on local search listings are understood by Sociable to be crucial off-site SEO factors. For link building, we contributed relevant articles to related websites with a link back to the drainage Drainage Worcestershire page using geo-targeted keywords in the links anchor text where possible. To the Drainage Worcestershire Google Places page, we added a short description of the company, an address, contact number, URL, and some photos of staff at work in Worcestershire. A profile was created on the main local business listings pages in Worcestershire, while old ones were upgraded for local search engines listings.
Drainage Worcestershire Digital-Marketing strategy in Worcestershire
To further spread word about Drainage Worcestershire, we used digital marketing strategies that are best suited for attracting local leads in the drainage niche. A few of the actions that were taken are described below.
Content marketing – Content marketing was at the centre of Drainage Worcestershire’s digital marketing strategy. A plan for the regular production of content for Drainage Worcestershire’s blog and affiliate sites was developed by Socialable.
We were able to increase the number of followers of Drainage Worcestershire on both Twitter and Facebook using our proven methods. More impressions were generated due to the improved social media engagement.
Drainage Worcestershire were unable to use their social media marketing budget effectively. Socialable was able to use the social media marketing budget for a successful Facebook campaign after analysing the appropriate audience. Both desktop and mobile platforms were a part of the campaign, and both drove traffic to the Drainage Worcestershire website.
Worcestershire branding for Drainage Company
There were two ways which we helped Drainage Worcestershire improve branding. The first involved maintaining uniformity across all platforms. To do this, we redesigned the company’s website, logo, and staff outfits. We also helped them choose branded equipment.
What our Lead Generation Strategy Achieved
Our lead generation strategy helped establish Drainage Worcestershire as a brand visible online and offline for customers looking for reputable drainage companies in Worcestershire. In the final week of our campaign, a 140% rise in organic website traffic was visible. Online quote requests increased by 75% and phone calls during work hours increased by 43%. The social media following across Facebook and Twitter rose by 400%. Is your drainage company in Worcestershire looking to generate parallel lead generation outcomes? Get in touch with Socialable now in order to get started. Call us now on 0800 061 4703.
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