Based in London, Drainage London, a company that specialises in drainage, was eager to attract more customers in London and surrounding areas. To do this, they ran a targeted lead campaign with Socialable. An efficient and intelligent lead generation campaign could not be run in-house within the required timeframe, even though the company was clear on what it wished to achieve.
Lead Generation Targets for Drainage Company at London
- To generate more queries
- To have more people use their website.
- To raise the number of followers on social media platforms
Socialable has an efficient and proven method of generating leads for drainage companies in London, which made us an obvious choice. We immediately drew on our experience and ability to meet targets to draw up a course of action that would bring optimal results. We designed this project to include Branding, Digital-Marketing, Website Design and SEO.
Website design for Drainage London in London
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage London’s website were suggested on the back of a careful study. A contemporary, mobile-friendly interface was created by our design team.
Approach to Drainage Company Drainage London’s SEO Optimisation in London
Socialable believes that local SEO plays an important role in helping businesses to reach their target geographic areas. We therefore set to work with the aim of improving the overall search engine friendliness of the business. Following is a summary of a number of the processes we used.
Keyword research – To understand what keywords the audience in London being targeted by Drainage London used in their research, we did three things.
The company was first asked about the lines of enquiry that had been made by customers who had called in the past. Queries that are made over the phone are often similar to the terms that they use when making online searches.
Also examined were the keywords that had already been bringing traffic to Drainage London’s website. An appreciation was gained for the search terms that were already yielding the desired results, the search terms for which the company had authority and the search terms on which work still needed to be done.
Lastly, we identified a number of geo-targeted keywords which could be used to bring more traffic to the Drainage London website in London.
When we analysed the Drainage London website, we realised that a number of the pages could be found under different URL’s. We consolidated the pages into and redirected URLs where necessary. Pages that showed the 403 Error were either removed or repaired.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in London where Drainage London was looking to establish leads. For this reason, our team made use of keywords which were specific to London and surrounds. This meant that the website received high ranking in specific searches, even if the number of searches wasn’t huge. We also made a number of other changes to the search-engine friendliness of the website which included adding a services page, using internal links, and updating metadata and meta descriptions.
At Socialable, we value the importance of link building, Google Places presence, and local search listing presence as of-site SEO factors. In order to build links, applicable articles were contributed to associate websites that included a link back to Drainage London’s page using location-targeted keywords in the link’s anchor text. To the Drainage London Google Places page, we added a short description of the company, an address, contact number, URL, and some photos of staff at work in London. For local search engine listings we created a profile on all the major local business listings pages in London and updated old ones with the right keywords.
Drainage London’s Digital-Marketing Plan for London
We made use of digital marketing strategies to attract local leads in the drainage niche and to publicise Drainage London. Below are a number of these processes.
Content marketing – Content marketing was at the centre of Drainage London’s digital marketing strategy. Using a specially designed content generation strategy, we ensured a steady stream of articles and posts for the Drainage London blog and other sites.
Marketing on social media – Drainage London’s follower base on Twitter and Facebook grew with the help of our well tested social media engagement techniques. This increase in followers led to more impressions among the local community.
Social media advertising – Drainage London had previously been unable to effectively utilise its social media budget. With the help of Sociable, the money was used on a Facebook campaign, following an analysis of both the channel and target audience demographics. Traffic was directed to the Drainage London website through the effective use of both the desktop and the mobile platform.
Branding of Drainage London in London
Improvements to Drainage London’s branding were made using two major techniques. Firstly, we ensured uniformity across all platforms. This involved redesigning logo’s outfits, and the company website. We also helped the company to settle for choices of branded merchandise.
The Rewards of our Strategy
Using our lead generation strategy, we were able to establish the Drainage London presence both online and offline among clients looking for drainage solutions in London. A rise of 140% in organic website traffic was experienced in the last week of our lead generation campaign. Online quote requests increased by 75% and phone calls during work hours increased by 43%. Leg traffic to Drainage London’s office also increased by 35% and customer interest rose. The number of Facebook and Twitter followers also increased by 400%. Would you like to achieve the same results as Drainage London in London? Call Sociable to begin consultations today. Contact us on the following number today – 0800 061 4703.
Contact Details –
Website – https://drainage-london.uk
Contact – Martin Edwards
Name of Business – Drainage London
Contact Number – 0800 061 4703
Company Email – firstname.lastname@example.org