Manchester Drainage is a drainage company located in Manchester who wanted to gain more local clients in the Manchester area. To do this, they ran a targeted lead campaign with Socialable. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Lead Generation Targets for Drainage Company at Manchester
- To get more inquiries into the company.
- To have more people use their website.
- To raise the number of followers on social media platforms
At Socialable, we have a tried and tested lead generation methods for drainage companies in Manchester, which have worked in the past and thus we were the logical choice. Due to our experience as a lead generation company able to work within set time limits, we began, at once, to prepare a course of action that would yield the best results. The aspects of our plan included SEO, Website Design, Digital Marketing, and Branding.
Design for Drainage Company Website in Manchester
After analysing Manchester Drainage’s website, https://manchesterdrainage.uk, we pointed out several changes that had to be effected to improve the appeal of the website and improve accessibility. The website was redesigned with a fresh look by our team and was optimised for use on mobile devices.
SEO strategy for Drainage Company Manchester Drainage in Manchester
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. Due to this, we aimed to improve the search engine friendliness of the business. Following is a summary of a number of the processes we used.
Keyword research – Three things were done in order to understand what keywords potential customers in Manchester used in their research.
We began by discussing with the company which questions previous customers have asked. Queries that are made over the phone are often similar to the terms that they use when making online searches.
After this, we looked into the natural search terms which previously led customers to the Manchester Drainage site. This helped us to understand the keywords that were already driving traffic to the site, the keywords for which the company had some authority and the keywords it needed to improve on.
Keyword research tools at our disposal were also used to help Manchester Drainage reach its goal of generating new leads that relate to drainage in Manchester.
When we analysed the Manchester Drainage website, we realised that a number of the pages could be found under different URL’s. The pages were combined and, where need, URLs redirected. We removed or repaired all 403 Error pages.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in Manchester where Manchester Drainage was looking to establish leads. The team therefore concentrated on keywords that identified Manchester and its surrounds. Therefore, strong rankings were given in searches by relevant people. To fully optimise SEO and attract the most leads possible, we added a service page, updated metadata, and made use of internal links.
At Socialable, we value the importance of link building, Google Places presence, and local search listing presence as of-site SEO factors. To build links, we added relevant articles to similar websites, while making sure we included geo-targeted keywords and a link back to https://manchesterdrainage.uk. We added photos of drainage company staff working in Manchester to the Manchester Drainage Google Places page, along with short descriptions with keywords, page URL, address, and contact numbers. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Manchester and the updating of old listings with the correct search terms.
Manchester Drainage’s Digital-Marketing Plan for Manchester
We employed digital marketing strategies that are aimed at attracting local leads to further improve Manchester Drainage’s visibility. A few of the actions that were taken are described below.
Content marketing – Content marketing was at the centre of Manchester Drainage’s digital marketing strategy. We used a specific content generation strategy to create steady material for the Manchester Drainage blog and a number of other sites where we are able to post.
Social media marketing – Using our tried and tested social media engagement techniques, we were able to grow the Manchester Drainage follower base on Twitter and Facebook. Better social media presence resulted in more visibility for the company.
Manchester Drainage were unable to use their social media marketing budget effectively. The money was used to advertise on Facebook on the back of a strong look at the dynamics of the target audience and their preferences. Traffic was directed to the Manchester Drainage website through the effective use of both the desktop and the mobile platform.
Manchester branding for Drainage Company
There were two ways which we helped Manchester Drainage improve branding. The first involved maintaining uniformity across all platforms. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. We also assisted the company in selecting branded merchandise.
The Rewards of our Strategy
Using our lead generation strategy, we were able to establish the Manchester Drainage presence both online and offline among clients looking for drainage solutions in Manchester. An increase of 140% in organic website traffic had been realised by the last week of our lead generation campaign. Requests for estimates online rose by 75%, while the number of phone calls during work hours rose by 43%. The social media following across Facebook and Twitter rose by 400%. Do you want similar results for your company in Manchester? We are able to begin the consultation process as soon as you contact us. Phone us today at 0800 061 4703.
Get in touch –
Website – https://manchesterdrainage.uk
Name – Johnny Bennett
Name of Business – Manchester Drainage
Main Phone – 0800 061 4703
Contact Email – email@example.com
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