Southampton, was targeted by Drainage Southampton, a drainage company, as an area to build more local clients. They decided to work with Socialable to run a targeted lead generation campaign. An efficient and intelligent lead generation campaign could not be run in-house within the required timeframe, even though the company was clear on what it wished to achieve.
Objectives of the Lead Generation campaign in Southampton
- To raise the number of requests for information
- To gain more website traffic.
- To raise the number of followers on social media platforms
At Socialable, we have a tried and tested lead generation methods for drainage companies in Southampton, which have worked in the past and thus we were the logical choice. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. Our line of attack for the project included SEO, Website Design, Digital-Marketing and Branding.
Designing a website for our drainage company in Southampton
Following a study of Drainage Southampton’s website, a number of changes were proposed for the improvement of its appeal and ease of access. A contemporary, mobile-friendly interface was created by our design team.
The strategy for the SEO of Southampton based drainage company, Drainage Southampton.
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. We therefore took the necessary steps to improve the search engine friendliness of https://drainage-southampton.uk. Following is a summary of a number of the processes we used.
We did three things to help us develop a knowledge of the keywords being used by the targeted users of Drainage Southampton in Southampton.
Firstly, we talked with the company to understand the questions asked by the customers that have called in the past. Queries that are made over the phone are often similar to the terms that they use when making online searches.
We then analysed the keywords which were already generating traffic for https://drainage-southampton.uk. An appreciation was gained for the search terms that were already yielding the desired results, the search terms for which the company had authority and the search terms on which work still needed to be done.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Southampton in the Southampton area.
Site-architecture remodelling – An examination of Drainage Southampton’s website exposed the existence of a number of identical pages that had been published using different URLs. The pages were combined and, where need, URLs redirected. 403 Error pages were also removed or repaired.
Creation of website content that has geo-keywords – Established drainage companies had already created search dominance in Southampton where Drainage Southampton was looking to establish leads. Search terms that pointed to Southampton and surrounding suburbs became the main area of focus. This would improve rankings in relevant searches even where the search terms were not the broadest large-traffic ones. To fully optimise SEO and attract the most leads possible, we added a service page, updated metadata, and made use of internal links.
Enhancement of off-site SEO factors – Link building, a presence on Google Places and a presence on local search listings are understood by Sociable to be crucial off-site SEO factors. To build links, we added relevant articles to similar websites, while making sure we included geo-targeted keywords and a link back to https://drainage-southampton.uk. We added photos of drainage company staff working in Southampton to the Drainage Southampton Google Places page, along with short descriptions with keywords, page URL, address, and contact numbers. A profile was created on the main local business listings pages in Southampton, while old ones were upgraded for local search engines listings.
Drainage Southampton Digital-Marketing strategy in Southampton
We made use of digital marketing strategies to attract local leads in the drainage niche and to publicise Drainage Southampton. Below are a number of these processes.
Content marketing – Drainage Southampton’s digital marketing campaign relied on content marketing. Our in-house team created a content generation strategy which helped us provide a steady stream of content for use on the Drainage Southampton blog as well as for use on sites where we have guest posting privileges.
We were able to increase the number of followers of Drainage Southampton on both Twitter and Facebook using our proven methods. Better social media presence resulted in more visibility for the company.
Social media advertising – Drainage Southampton had previously been unable to effectively utilise its social media budget. Socialable was able to use the social media marketing budget for a successful Facebook campaign after analysing the appropriate audience. Both desktop and mobile platforms were a part of the campaign, and both drove traffic to the Drainage Southampton website.
Southampton drainage company branding
Two strategies were employed to assist Drainage Southampton with improvements to its brand. The first thing we did was make sure that the sites were all the same. To do this, we redesigned the company’s website, logo, and staff outfits. We also assisted the company in selecting branded merchandise.
The Rewards of our Strategy
Our lead generation methods elevated Drainage Southampton’s online and offline visibility to clients looking for dependable Southampton-based drainage companies. In the final week of our campaign, a 140% rise in organic website traffic was visible. Online quote requests increased by 75% and phone calls during work hours increased by 43%. The social media following across Facebook and Twitter rose by 400%. Are you looking for similar results in Southampton for your drainage company? Contact Socialable and we will be glad to begin the consultation process with you right away. Call 0800 061 4703 today.
Contact details –
Business Web address – https://drainage-southampton.uk
Contact Name – Teresa Parker
Company Name – Drainage Southampton
Office Phone – 0800 061 4703
Contact Email – email@example.com
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