B2B Marketing: Why Lead Nurturing Requires Agility and a Diverse Contact Strategy

Today’s B2B marketer wants more than high-volume, “top of funnel” leads. They are seeking lead scores, project plans, purchase timeframes and further insight to advance leads inside the funnel. Lead nurturing is frequently being identified as the solution to this diverse and fast-evolving set of needs. But it’s a little too easy to say lead nurturing can address all these

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