PPC
The cost effective way to grow your business by increasing sales and traffic
Pay Per Click Management
PPC is a paid search marketing technique whereby you pay a fee each time your ad is clicked. It is a quick and effective way of driving relevant traffic to your website thereby generating sales and enquiries. Because you only pay for qualified traffic, it is quite easy to control return of investment (ROI) for your campaigns.
Consumer behavior, technology, etc., has made PPC to evolve over the years. Our team of experts are always updated with the latest technology and approach to ensure you maximize ROI from your advertisements.
At Socialable, our experience over the years on the job has given us insight into how businesses groan and find it difficult to manage a PPC campaign effectively. Our job is to efficiently manage your PPC campaign in a cost effective manner.
Our PPC Strategy
There is much to building a winning PPC campaign than meets the eye: from researching and selecting the right keywords to putting those keywords into campaigns and ad groups, to setting up PPC landing pages optimized for conversions. We take all these into consideration and create a relevant and intelligently targeted pay per click campaign for you. This is key because search engines charge less for ads that are useful and satisfying to users. Therefore, when we develop a PPC campaign for you, be rest assured that you will save more while raking in higher profits for your business.
Reporting
We have an easily understand report system that will detail how your paid search is performing against the metrics you set. You will be provided with a comprehensive report of insight into the success of your PPC campaign.
Tracking
Our technology ensures easier proper and efficient tracking of all the data for your PPC campaigns. This helps us optimize your ads effectively and even provide us with information which enables to prepare a better campaign for you in the future.
Keyword Research
We have dedicated team for research that uses our advanced technology to conduct thorough search for keywords and filter them to target the ones that are specific for your business. This is to ensure your ads are displayed to clients based on their browsing history, the keywords the search for, including their interests and activities.
Optimization
PPC optimization is an important tool we use to check for why for example there is a slightly lower click through rate (CTR) on this ad or slightly higher cost per click (CPC) on this keyword.
Google AdWords
Google’s AdWords is an auction-like process that enables you to create ads that appears on Google’s search engine and other Google properties. At Socialable, we understand how to bid for winner keywords that Google chose to appear in the valuable ad space on its search results page each time a search is initiated.
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Testimonial
Having Socialable develop a marketing plan and implement it for us, means that Cavendish now has the website and supporting collateral, to generate more enquiries and win more business.
Working with Socialable has been an invaluable service for our start up business. Their quality of work, professionalism and dedication has been outstanding.
