July 2022


How TikTok’s algorithm helps you find the best content

When first starting a TikTok account, the algorithm will work hard to find out your interests to serve you the content you want to see. Doing this quickly, the user will likely spend longer on the app scrolling and engaging than before, which is exactly what TikTok wants. As a brand, your TikTok account should attract the right audience, but

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