February 2017

In the last years, we have seen more and more brands starting to realize the importance of real time marketing. In this article we’ll cover the meaning of real time marketing and the benefits of embracing it into your strategy. First things first, what does real time marketing mean? Taken word-by-word it means marketing made on the go. Just like

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For many years, businesses relied on adverts to make a connection with their customers and potential customers. But today, advertising has effectively become a means of merely making people aware of the existence of a brand or product. Today’s consumers are a lot less influenced by or even interested in ads; many perceive them as intrusive or spam. The truth

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