HubSpot vs Zoho CRM: What’s the Difference

Both HubSpot and Zoho CRM are strong customer resource management tools that can be used by a variety of mid-sized businesses. Contact, company, and deal management, tasks, email integrations, website visitor tracking, and live chat are just a few of the tools they provide.

CRM and Website Builder

HubSpot is more than a CRM. Companies can opt to build a HubSpot website, much as they would create a website on WordPress, Wix, or other website platforms.


Zoho CRM does not provide a website builder, but another Zoho app, Zoho Sites, offers that capability. Sites integrates tightly with Zoho CRM, so by having both Zoho apps, companies can get the website functionality and the CRM. Alternatively, an organization could opt for a Zoho app bundle such as Zoho One, which contains CRM, Sites, plus a whole lot more (apps such as Zoho Inventory, Zoho Books, Zoho Projects, and Zoho Analytics are also included)

CRMs are Useful

Customer relationship management (CRM) software packages like HubSpot and Zoho CRM are intended to assist organizations in keeping track of their relationships, managing leads, and identifying possibilities to convert leads into sales.

However, as your company expands, you’ll need more advanced tools such as workflows and automation, custom reporting, and forecasts.

HubSpot and Zoho CRM have narrowed the feature gap in recent years, and the two products are now fairly similar. Hubspot is very intuitive to deploy, while Zoho CRM has more customization options.


CRM Pricing

HubSpot has a free CRM feature that integrates with email systems like Gmail and Outlook, has access to some sales tools, and stores up to a million contacts with this “Free Forever” subscription. There is, however, a catch. Everything in this strategy is constrained. There are only five email templates, five papers, and one meeting schedule link included.

Prices for enterprise access to HubSpot’s CRM package start at $4000 per month and go higher from there. Although a starter package with only 1000 contacts may be had for $45 per month, The HubSpot Marketing Hub, along with its CRM, is required to get the most out of HubSpot, and this tool does not pretend to be free.

Zoho CRM, on the other hand, is reasonably priced. While there is a free plan, it is similarly limited, with only three users allowed. Even still, the most expensive plan, the Ultimate, is only $65 per month. This is most likely why small firms gravitate toward Zoho CRM.

Ease of Setup and User-Friendliness

Zoho’s CRM is quite user-friendly and straightforward, especially with the ad-free first-tier options. The majority of the buttons and tools are located in easily accessible locations. With higher-priced bundles, the system becomes a little more convoluted and overwhelming.

Hubspot’s simplicity of use has received mixed reviews. A few users say it’s simple to use, but the majority say there’s a learning curve. This could be due to the fact that it has a large number of online instructional resources.

Customer Service

When you’re using new software, especially one that comes with significant licensing fees, you’ll rest easier knowing that you’ve got a great and responsive customer service sales team on your side. Such a team is available in Zoho CRM, as well as additional access choices. You can reach the Zoho staff by dialing their number.

There’s also a knowledge base, free ebooks (Zoho books), tutorials, and how-to videos, as well as an active online community dedicated to all things Zoho. The Zoho support ticketing online system is now available to users with professional plans.

Hubspot offers customer service and an active online community as part of its free package.

Capabilities in Automation

Marketing and sales automation are two of the most valuable features of any business software. It’s nearly impossible to overlook automation capabilities while evaluating CRM systems.

In terms of sales automation, HubSpot and Zoho are quite similar. Leads, contacts, accounts, and deals are among the sales modules offered by both companies. Both CRM systems have the capacity to log and track tasks, calls, notes, events, and other unique records.

Advanced features like scoring rules, assignment rules, and currencies, on the other hand, are only available on the Zoho CRM platform.

Marketing automation is available in HubSpot’s higher-level plans as part of the Marketing Hub, which costs $800 a month. This is distinct from the HubSpot Sales Hub, which starts at $450 a month at the Professional level.

Ecosystem: Application Integration

You have access to everything you need, as well as anything you want, with HubSpot. To help you create an excellent end-to-end customer experience, tap into HubSpot’s wide network of over 700 connectors and thousands of certified solution partners. Greetings from the HubSpot Ecosystem. You’ve built a fantastic company, and now you don’t have to do it all by yourself.

While a low-cost CRM platform like Zoho may appear to be a safe pick, Zoho’s ecosystem is insufficient to serve all of its global customers and vast product line, leaving many organizations with minimal assistance. Going it alone results in sluggish processes and unreliable reporting. And if your plan changes, you’re again at the mercy of the technical wizards who set everything up.

Hubspot vs Zoho CRM: Which to Choose?

Finding the perfect CRM for your company can be a time-consuming task.

HubSpot and Zoho are two of the best CRMs on the market. HubSpot is ideal for large teams with a lot of money who want a CRM with a lot of useful features. Zoho is ideal for companies wanting to save money and don’t mind some customization. Both systems have distinct advantages and weaknesses that distinguish them from one another.

In truth, selecting a CRM system necessitates more than a simple record of wins and losses. It’s up to you to look at your business goals and choose the solution that fits them the best.

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