Facebook has recently announced the closure of its ability to make payments through Facebook Messenger in the UK and France. The peer-to-peer payments feature was discontinued in a bid for Facebook to be able to focus their efforts on ‘experiences that users find most useful’. This may imply that the payments service was not fully used to its potential by
Every business and entrepreneur understands the importance of social media for their brand, visibility and sales, but it can be hard to ensure your social media strategy is a well-rounded approach. As leading experts in social media, we have created the five commandments of your company’s social media. Content There’s no point having popular social media platforms like Twitter if
Opt-in forms are one of the simplest and most autonomous ways to collect leads and build your contact lists, however, insufficient time is spent ensuring opt-ins are perfectly created and located, to take advantage of maximum conversions. Even if this is your very first website, there are plug-ins and guides to help out beginners, so adding opt-ins to your site
In today’s interconnected and high-tech society, global SEO is not enough; you need local SEO to take your business to the next level. Now you’ll find that you can optimise all you like, but if you are not optimising for local search and locals aren’t talking or searching for your business, you will fail to improve your rankings or sales.
Given the recent algorithm changes in the platform, Facebook is sending out a take-it-or-leave-it message to brands. While it’s true that it’s one of the largest social media platforms in the world, with over 1.47 billion daily active users ‒ connecting with users from a marketing standpoint nowadays isn’t easy. Luckily, Facebook’s intuitive ad platform is relatively easy to use.