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LinkedIn is a fantastic networking tool but all too many people create a basic profile and then leave it, expecting it to work by itself. If you want to make the most of what LinkedIn offers, you’ll really need to do more than that. These simple steps can help you use it effectively to boost your career prospects. Build up

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Today I wish you to question everything and see where it leads you. How do you like your SEO? How do you arrive at a decision on how to approach your next Search Engine Optimisation task? Have you put yourself in the seat of your customer? In all of our hourly discussions on this immense topic you cannot fail to

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So you are standing in front of your audience, the lights go dim. You can almost hear the yawns and sounds of body movement as people adjust for a short nap. But you are not there to make them sleep; you are there to keep them interested in what you have to say. How can you capture and keep the

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There is little doubt within the business world that a strong brand image is vital to success. While this is true for all businesses, it is especially important for financial institutions in the modern world. If you consider huge companies in this sector, such as Banco Santander, HSBC or Allianz, they all have a recognisable brand in the public arena.

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Are you aware that 3.74 billion of us humans are internet users, according to Hostingfacts.com? That’s around half of the 7.5 billion people around the world that are scanning the internet right now. Now think about it like this: 3.74 billion potential viewers of your website. Realistically – a few thousand out of those billions, depending on your businesses size

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