Marketing

Digital marketing is often used more by B2B companies or by stores selling products or services to consumers. However, it is much less common in the entertainment industry, especially when it comes to e-mail marketing campaigns. Here is why this sector should rethink their strategy, and how they can proceed to gain new markets, whether it is an individual or

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Artificial Intelligence systems have been revolutionising customer service and relationship management systems for a few years now and it is not slowing down. AI automates many of the processes that were once operated solely by people. Some may see this as a negative thing. But, in reality, it has helped reduced the workload of many members of a stressed out

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Welcome to another guide about the wonderful world of search engine optimisation (SEO). I’m sure you’re sick to death of reading these. Everyone claims to have the next big trick that will help you climb the search engine ranking pages (SERP’s). Honestly, we’re all liars. When it comes to SEO, nobody knows anything for certain. In fact, the second we

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A poorly-promoted brand cannot make significant progress even if it’s a good one. The top-performing companies often use several different means to sell themselves out to the world. Custom pins happen to be one of the cheaper promotion options available through which companies can create awareness of their brands. Pins are small, yet they are big in marketing value. The

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Stats say that up to 90% of customers read online reviews before approaching a business. As the world’s most popular search engine, it’s safe to assume that your potential customers will be reading your Google reviews. The reviews you have definitely impact your online reputation and new business opportunities. A study by BrightLocal identified that 85% of customers take online

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