Drainage Brighton, a drainage company in Brighton was keen to build up their local clientele in Brighton and nearby areas. They decided to work with Socialable to run a targeted lead generation campaign. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Lead Generation Targets for Drainage Company at Brighton
- To generate interest resulting in more people enquiring about their services.
- To get more people to use its website
- To increase the social media following.
Socialable has an efficient and proven method of generating leads for drainage companies in Brighton, which made us an obvious choice. As a highly experienced lead generation company that is comfortable with working on a tight deadline, we immediately mapped out a course of action to yield the desired results. The aspects of our plan included SEO, Website Design, Digital Marketing, and Branding.
Website Plan for Drainage Company in Brighton
After analysing https://drainagebrighton.uk, which is the website belonging to Drainage Brighton, we noted what we needed to do in order to improve both the usability and client appeal of the website. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
The strategy for the SEO of Brighton based drainage company, Drainage Brighton.
Here at Socialable, we know how important SEO is to local businesses gaining an online presence in their geographical area. Due to this, we aimed to improve the search engine friendliness of the business. Following is a summary of a number of the processes we used.
To gain an insight into the desired audience of Drainage Brighton in Brighton, we analysed the keywords they use.
Firstly, we talked with the company to understand the questions asked by the customers that have called in the past. Usually they search for similar things to the questions they ask instore or on the phone.
After this, we looked into the natural search terms which previously led customers to the Drainage Brighton site. An appreciation was gained for the search terms that were already yielding the desired results, the search terms for which the company had authority and the search terms on which work still needed to be done.
The third strategy that was employed involved the use of keyword research tools to find location targeted keywords that are aligned to Drainage Brighton’s aim of stimulating new drainage related leads in Brighton.
After analysing Drainage Brighton’s website, we realised that numerous copies of some pages were available under different URL’s. We redirected URL’s where necessary and combined pages where possible. 403 Error pages were eliminated or mended.
Drainage Brighton’s target leads were already been dominated by larger companies in the Brighton area. Instead, out team incorporated keywords which directly related to Brighton and nearby areas. This would yield a stronger visibility in relevant searches, even when the keywords were not the broadest large-traffic ones. To fully optimise SEO and attract the most leads possible, we added a service page, updated metadata, and made use of internal links.
Enhancement of off-site SEO factors – Link building, a presence on Google Places and a presence on local search listings are understood by Sociable to be crucial off-site SEO factors. We incorporated link-building into our strategy by posting relevant articles to similar websites and using targeted keywords and backlinks. The Drainage Brighton Google Places page was improved with the addition of pictures of drainage company workers on site in Brighton and a paragraph that included the targeted keywords, their address, contact numbers and URL. Local search engine listings were improved through the creation of a profile on all the main local business listing pages in Brighton and the updating of old listings with the correct search terms.
Strategy for digital marketing of Drainage Brighton in Brighton.
To publicise Drainage Brighton even more, we used a number of appropriate digital marketing strategies to attract local leads. Below are a number of these processes.
A major part of the Drainage Brighton digital marketing campaign was content marketing. A plan for the regular production of content for Drainage Brighton’s blog and affiliate sites was developed by Socialable.
Marketing on social media – Drainage Brighton’s follower base on Twitter and Facebook grew with the help of our well tested social media engagement techniques. This increase in followers led to more impressions among the local community.
Social media advertising – Drainage Brighton didn’t know how to put their social media advertising budget to efficient use. After determining the appropriate audience, Socialable decided to use the social media advertising budget to drive a Facebook campaign. Both desktop and mobile platforms were a part of the campaign, and both drove traffic to the Drainage Brighton website.
Branding of Drainage Brighton in Brighton
Improvements to Drainage Brighton’s branding were made using two major techniques. The first involved maintaining uniformity across all platforms. The brand colour was, in this regard, changed to make it similar to the website theme, and the logo and staff uniform were redesigned. We also helped the company to settle for choices of branded merchandise.
The Rewards of our Strategy
We were able to establish Drainage Brighton as a reputable drainage company, findable both online and offline in the Brighton area. An increase of 140% in organic website traffic had been realised by the last week of our lead generation campaign. An increase of 75% for online quotes and 43% for phone calls during work hours was also recorded. There was an increase in the social media following of around 400% across both Twitter and Facebook. Are you looking for similar results in Brighton for your drainage company? Contact Socialable and we will be glad to begin the consultation process with you right away. Call us now on 0800 061 4703.
Contact details –
Website address – https://drainagebrighton.uk
Contact Name – Arthur Roberts
Company Name – Drainage Brighton
Telephone – 0800 061 4703
Contact Email – firstname.lastname@example.org