Drainage Peterborough is a drainage company located in Peterborough who wanted to gain more local clients in the Peterborough area. To do this, they ran a targeted lead campaign with Socialable. While clear on its objectives, the company did not have the required skills and resources to conduct a well-organised lead generation drive within the set timeline.
Lead Generation Targets for Drainage Company at Peterborough
- To generate more queries
- To increase the number of website users.
- To increase the social media following.
Socialable has an efficient and proven method of generating leads for drainage companies in Peterborough, which made us an obvious choice. Since we are an experienced and successful lead generation company, we were confident of achieving the desired results within the set deadline, and we created a course of action to bring us to these goals. The aspects of our plan included SEO, Website Design, Digital Marketing, and Branding.
Design for Drainage Company Website in Peterborough
After analysing https://drainagepeterborough.uk, which is the website belonging to Drainage Peterborough, we noted what we needed to do in order to improve both the usability and client appeal of the website. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
The strategy for the SEO of Peterborough based drainage company, Drainage Peterborough.
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. We took steps to make the business more accessible on search engines. Below are some of the steps we took.
Keyword research – Three things were done in order to understand what keywords potential customers in Peterborough used in their research.
Firstly, we talked with the company to understand the questions asked by the customers that have called in the past. In general, there is a correlation between the questions customers ask and what they search for online.
We then analysed the keywords which were already generating traffic for https://drainagepeterborough.uk. An appreciation was gained for the search terms that were already yielding the desired results, the search terms for which the company had authority and the search terms on which work still needed to be done.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Peterborough in the Peterborough area.
Repair of site-architecture – On analysis of the organisation of the Drainage Peterborough website, we found that several copies of some pages appeared under different URLs. We redirected URL’s where necessary and combined pages where possible. Pages that showed the 403 Error were either removed or repaired.
Inclusion of geo-keywords within website content – Peterborough, which Drainage Peterborough was targeting for leads, already had well-known companies dominating the market. For this reason, our team made use of keywords which were specific to Peterborough and surrounds. This meant that the website received high ranking in specific searches, even if the number of searches wasn’t huge. To fully optimise SEO and attract the most leads possible, we added a service page, updated metadata, and made use of internal links.
Enhancement of off-site SEO factors – Link building, a presence on Google Places and a presence on local search listings are understood by Sociable to be crucial off-site SEO factors. To build links, we added relevant articles to similar websites, while making sure we included geo-targeted keywords and a link back to https://drainagepeterborough.uk. We added photos of drainage company staff working in Peterborough to the Drainage Peterborough Google Places page, along with short descriptions with keywords, page URL, address, and contact numbers. To make sure local search engine listings were optimised, we found all the major business pages in Peterborough, created profiles on each one, and updated old profiles.
Drainage Company Drainage Peterborough’s Digital-Marketing Scheme in Peterborough
To publicise Drainage Peterborough even more, we used a number of appropriate digital marketing strategies to attract local leads. Some of the strategies we used are outlined below.
Content marketing played a huge role in our Drainage Peterborough digital marketing campaign. We used a specific content generation strategy to create steady material for the Drainage Peterborough blog and a number of other sites where we are able to post.
Using our efficient social media techniques, we were able to increase the following of Drainage Peterborough on both Twitter and Facebook. This increase in followers led to more impressions among the local community.
Social media advertising – The Company’s budget for advertising on social media had previously not been properly used. After determining the appropriate audience, Socialable decided to use the social media advertising budget to drive a Facebook campaign. Both desktop and mobile platforms were a part of the campaign, and both drove traffic to the Drainage Peterborough website.
Branding for Drainage Company in Peterborough
There were two ways which we helped Drainage Peterborough improve branding. To begin, we made sure all platforms were equal. This meant change of brand colour to match website theme, re-design of logo and redesign of drainage company staff outfit. Also, we advised them in their choice of branding.
We were able to establish Drainage Peterborough as a reputable drainage company, findable both online and offline in the Peterborough area. In the final week of our campaign, a 140% rise in organic website traffic was visible. Requests for estimates online rose by 75%, while the number of phone calls during work hours rose by 43%. There was an increase in the social media following of around 400% across both Twitter and Facebook. Are you looking for similar results in Peterborough for your drainage company? Get in touch with Socialable now to talk to our professional team and begin the consultation process. Contact us on the following number today – 0800 061 4703.
Contact us now –
Website address – https://drainagepeterborough.uk
Contact – Ryan Flores
Company Name – Drainage Peterborough
Office Phone – 0800 061 4703
Company Email Address – firstname.lastname@example.org
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