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‘Signage says a lot about a company’, a successful marketing guru in the 1960s once said, and signage, or branding, has never been more important in the world today. The days of white lettering on a black acrylic background are dead and buried. In order to enhance their branding, companies today are opting to upgrade their corporate logos, colours, and

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Have you ever wondered why people say, ‘Never judge a book by its cover?’ It is obviously because people always tend to judge a book by its cover. It is simply human nature. Face value is the first form of attraction and it draws people instantly. They can subsequently digest the content and take a more refined judgement on whether

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In today’s world system, when doing anything one faces stiff competition, it is imperative that businesses come out with really interesting and out-of-the-box strategies to sell their product or service.  Marketing and advertising plays a crucial role in selling the product to the consumer; marketing strategies matter more. The way the brand chooses to build their image in the market

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SEO is so diverse that every search engine optimization company has its own set of tools and processes. A few tools are designed to tackle the SEO market specifically with automated rank tracking and reporting, while others revolve around supporting good communication within a team. These tools help SEO companies to complete their projects on time. It’s important to establish

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In the last years, we have seen more and more brands starting to realize the importance of real time marketing. In this article we’ll cover the meaning of real time marketing and the benefits of embracing it into your strategy. First things first, what does real time marketing mean? Taken word-by-word it means marketing made on the go. Just like

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