Drainage Portsmouth is a drainage company located in Portsmouth who wanted to gain more local clients in the Portsmouth area. A targeted lead generation drive was set up with the help of Sociable. Although they had clear goals, the company simply didn’t have the knowledge or resources to run a sufficient lead generation campaign in the time period specified.
Lead Generation Targets for Drainage Company at Portsmouth
- To get more inquiries into the company.
- To increase the number of website users.
- To raise the number of followers on social media platforms
At Socialable, we have a tried and tested lead generation methods for drainage companies in Portsmouth, which have worked in the past and thus we were the logical choice. Due to our experience as a lead generation company able to work within set time limits, we began, at once, to prepare a course of action that would yield the best results. Our approach for this project featured SEO, Website Design, Digital-Marketing and Branding.
Design for Drainage Company Website in Portsmouth
Several improvements that were aimed at improving the appeal and user-friendliness of Drainage Portsmouth’s website were suggested on the back of a careful study. Our web design team created a modern interface and made improvements to the sites mobile friendliness.
Approach to Drainage Company Drainage Portsmouth’s SEO Optimisation in Portsmouth
The importance of local SEO in helping businesses reach potential customers in target areas is recognised by Socialable. We therefore took the necessary steps to improve the search engine friendliness of https://drainage-portsmouth.uk. A few of the steps that we took are explained below –
We did three things to help us develop a knowledge of the keywords being used by the targeted users of Drainage Portsmouth in Portsmouth.
We began by discussing with the company which questions previous customers have asked. The answers potential customers seek over the phone are usually the same that they look for online.
We then analysed the keywords which were already generating traffic for https://drainage-portsmouth.uk. By doing this, we were able to gain insights into the keywords that were working and the keywords that weren’t.
Thirdly, we utilised our sophisticated keyword research tools to identify new geo-targeted keywords which could be used to generate new leads to Drainage Portsmouth in the Portsmouth area.
Repair of site-architecture – On analysis of the organisation of the Drainage Portsmouth website, we found that several copies of some pages appeared under different URLs. The pages were merged and URLs redirected where necessary. We also fixed or deleted any 403 Error pages that existed.
Addition of geo-keywords to site content – Drainage Portsmouth was targeting leads from Portsmouth and nearby areas but the largest drainage companies already dominated search in this niche. Instead, out team incorporated keywords which directly related to Portsmouth and nearby areas. This would yield a stronger visibility in relevant searches, even when the keywords were not the broadest large-traffic ones. Enhancing other on-site SEO elements – In order to achieve better search engine optimisation of the site, which would raise its ability to attract more leads, a service page was added and internal links used, along with the updating of metadata.
Off-site SEO factors improvements – Socialable recognises the importance of off-site SEO factors that include link building, a presence on Google Places and a presence on local search listings. For link building, we contributed relevant articles to related websites with a link back to the drainage Drainage Portsmouth page using geo-targeted keywords in the links anchor text where possible. On the Drainage Portsmouth Google Places page, we added photos of drainage company staff at work in Portsmouth, short description featuring the right keywords, address, contact numbers and page URL. We also created profiles on the major business listing pages in Portsmouth, and updated old ones with good keywords to ensure local search engine optimisation.
Drainage Portsmouth Digital-Marketing strategy in Portsmouth
We employed digital marketing strategies that are aimed at attracting local leads to further improve Drainage Portsmouth’s visibility. A few of the actions that were taken are described below.
Content marketing – Content marketing was at the centre of Drainage Portsmouth’s digital marketing strategy. Our internal team formulated a content generation scheme that assisted us in producing a constant flow of content for Drainage Portsmouth’s blog and for use on websites where we could post as guests.
Social media marketing – Using our tried and tested social media engagement techniques, we were able to grow the Drainage Portsmouth follower base on Twitter and Facebook. The improved engagement on social media led to more impressions.
Social media advertising – Drainage Portsmouth had previously been unable to effectively utilise its social media budget. Socialable was able to use the social media marketing budget for a successful Facebook campaign after analysing the appropriate audience. The campaign was run on both desktop and mobile channels, driving traffic to Drainage Portsmouth website.
Branding for Drainage Company in Portsmouth
We used two main methods to help Drainage Portsmouth improve branding. The first thing we did was make sure that the sites were all the same. This involved redesigning logo’s outfits, and the company website. We also helped them choose branded equipment.
Success
Drainage Portsmouth’s online and offline visibility to people looking for trustworthy drainage companies in Portsmouth was enhanced through the use of our lead generation strategy. In the final week of our campaign, a 140% rise in organic website traffic was visible. Online quote requests increased by 75% and phone calls during work hours increased by 43%. The social media following across Facebook and Twitter rose by 400%. Are you looking for similar results in Portsmouth for your drainage company? Contact Socialable and we will be glad to begin the consultation process with you right away. Call us now on 0800 061 4703.
Contact us now –
Company website – https://drainage-portsmouth.uk
Name of Contact – Aaron Summer
Name of Business – Drainage Portsmouth
Contact Number – 0800 061 4703
Email Address – contact@drainage-portsmouth.uk
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