Tag: Arts


B2B Marketing: Why Lead Nurturing Requires Agility and a Diverse Contact Strategy

Today’s B2B marketer wants more than high-volume, “top of funnel” leads. They are seeking lead scores, project plans, purchase timeframes and further insight to advance leads inside the funnel. Lead nurturing is frequently being identified as the solution to this diverse and fast-evolving set of needs. But it’s a little too easy to say lead nurturing can address all these

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6 Surprising Ways To Increase Landing Page Conversions

Introduction – Every time I’m on the net and I see helpful stuff for free, it grabs my attention. The offer only needs to be slightly related to my needs and I’ll be hooked. Yet when I get to the landing page, something strange happens. I doubt myself, I’ll think to myself “do I really want to give this information

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6 Essential sales and marketing skills for business owners

A recent survey of small business owners revealed that a third saw sales and marketing as an area of weakness in their company. These skills are vital to success but many small firms do not have the budget to employ a dedicated marketing department. Here are the core sales and marketing skills for small and medium sized business owners, as

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SMART marketing – ‘Transpromo’

The term ‘transpromo’ is being referenced more and more in marketing discussions. Phil Hutchison, Tactical Marketing Director Pitney Bowes UK and ROI discusses ’transpromo’ and how smaller businesses can benefit. What is it? ‘Transpromo’ is the fast-growing practice of adding promotional messages and advertisements to mandatory transactional communications (so called because the document is a cross between a ‘transactional’ bill

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